Whether just starting out or established for years, every business needs a marketing strategy – a well thought out, forward looking plan which enables you as the business owner to identify your core offerings, your key target market and how to grow and develop that business. The plans you put in place now should be a long term strategic plan that can be flexible enough to adapt to your company’s changing needs when required.
When you engage with Wilson & Wolfe to develop your plan, we work hand in hand with you to gain a deep, genuine understanding of your pain points, your goals and aspirations for the future, the ethos behind it and what drives you as a business owner. A brand workshop at the outset with the company’s stakeholders comes as standard, to unearth the real drivers behind any campaign and allow us to fully understand and engage. This coupled with an analysis of what activities have excelled or disappointed in the past will form part of the process.
Ordinarily, we are approached to spearhead a new campaign, on a consultative basis to allow you or your team to manage the steps we put in place in the longer term.