Marketing Strategy

Whether just starting out or established for years, every business needs a marketing strategy – a well thought out, forward looking plan which enables you as the business owner to identify your core offerings, your key target market and how to grow and develop that business.  The plans you put in place now should be a long term strategic plan that can be flexible enough to adapt to your company’s changing needs when required.

When you engage with Wilson & Wolfe to develop your plan, we work hand in hand with you to gain a deep, genuine understanding of  your pain points, your goals and aspirations for the future, the ethos behind it and what drives you as a business owner. A brand workshop at the outset with the company’s stakeholders comes as standard, to unearth the real drivers behind any campaign and allow us to fully understand and engage. This coupled with an analysis of what activities have excelled or disappointed in the past will form part of the process.

Ordinarily, we are approached to spearhead a new campaign, on a consultative basis to allow you or your team to manage the steps we put in place in the longer term.

Services Include

  • Website creation or update with current content analysis for optimal SEO, site speed and navigational ability, and reporting facilities for understanding and promoting traffic
  • Brand update (rebrand or refresh) – logo, font, palette
  • Library of business collateral (letter heads, business cards, presentation deck, flyers)
  • Social Media profile analysis, update and management
  • PR campaigns (media engagement)
  • Paid advertisements (digital, PPC campaigns, sponsorship)
  • Email messaging
  • Reporting and analysis

Case Study

Wilson & Wolfe were a breath of fresh air and exactly what our business needed. We we’re struggling for direction and wanted to implement a marketing strategy but didn’t know where to start. Gillian started from the very beginning and inspired us to understand who we were as a company, who our ideal customer was and how we wanted our brand to be recognized. Gillian is a great professional with years of experience and really takes the time to understood your business, as a result we now have a defined marketing strategy that’s working and are certainly on our way to where we want be. We would have no hesitation in recommending Gillian Wilson and Wilson & Wolfe to anyone looking to take the their marketing to the next level.

Andrew Blythe

Owner/Director, Storeys (Property Co.)

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